About FSM
FSM – Strategic Alliance Partnerships
Fien Sales & Marketing
Promoting Premium Food and Beverage companies and their products to be purchased and enjoyed around Australia. We help companies improve sales success, capture real sales performance improvement, and position their sales capabilities for future opportunity and challenges via three (separate or combined) areas of expertise.
1. Evaluation & Troubleshooting
2. Sales Strategy development, process engineering and implementation
3. Contract Sales Management
4. Online Marketing, Social Media Marketing
We provide for you:
• Ongoing return on investment via increased and profitable sales
• Self Sustainability arising from solid implementation, proof of concept and support
• Scalability your process can be turned up or down depending upon capacity
Our suite of consultative and services is built around the mainstays required for successful sales results:
• Growth improvement evaluation
• Sales Process & Skill Troubleshooting
• Sales Process Improvement
• Sales Strategy, structure and process
• Growth change alignment & management
• Sales management design and implementation
• Talent training, support and management
• Client Management Process & Script Writing
• Business & Product based Survey design & build
• Customer/ client needs audit and segmentation
• Product & service segmentation
• Market Research
• Client 360 degree evaluation of your business
• Channel Sales
• Referral Programs
• Contract Sales Management
• Outsourced Prospecting
• Outsourced Sales Support
Business Development
FSM – Strategic Alliance Partnerships
Consulting to:
- Garlo’s Pies
- Gary Mehigan Specialty Coffee
- Drumplings Frozen Dumplings
- Martha’s Cove Australian Blue Mussels
- Bartlett Farms Eggs
Experience
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Dates Employed Jul 2010 – Present
Location Northern New South Wales
Promoting Premium Food and Beverage companies and there products to be purchased and enjoyed around Australia. We help companies improve sales success, capture real sales performance improvement, and position their sales capabilities for future opportunity and challenges via three (separate or combined) areas of expertise. We provide for you are:• Ongoing return on investment via increased and profitable sales
• Self Sustainability arising from solid implementation, proof of concept and support
• Scalability your process can be turned up or down depending upon capacityWe suite of consultative and services is built around the mainstays required for successful sales results.• Growth improvement evaluation
• Sales Process & Skill Troubleshooting
• Sales Process Improvement
• Sales Strategy, structure and process
• Sales management design and implementation
• Talent training, support and management
• Client Management Process & Script Writing
• Business & Product based Survey design & build
• Customer/ client needs audit and segmentation
• Product & service segmentation
• Market Research
• Client 360 degree evaluation of your business
• Channel Sales
• Referral Programs
• Contract Sales Management growth change alignment & management• Outsourced Prospecting
• Outsourced Sales Support4. Online Marketing, Social Media Marketing1. Evaluation & Troubleshooting
2. Sales Strategy development, process engineering and implementation
3. Contract Sales ManagementMarketing Business Coach
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Byron College – Business Pathways
Dates Employed Jan 2014 – Present
Employment Duration 4 yrs 1 mo
Location Northern New South Wales
Coaching and Mentoring the Marketing Department and also a Volunteer Business Mentor for the
Business Mentoring Program. Using business diagnostic tools SWAT and PISI analysis, motivational analysis to develop goals and strategic plans. -
Queensland and Northern New South Wales Sales Manager
Garlo’s Pies Pty Ltd
we’re thin on pastry we’re big on meat!
National Sales & Marketing Manager
POT BELLY PIES
Dates Employed May 2015 – 2017
Location Northern Rivers
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State Manager
CORE Powerfoods
Dates Employed Jul 2017 – Jan 2018
Employment Duration 7 mo
Location Queensland, Australia
seriously fit food!
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Sales Marketing Consultant
Native Drink Company, AussieMite
Dates Employed May 2016 – Mar 2017
Employment Duration 11 mo
Location National
Assisting a couple of Australian Companies with distribution and marketing their sensational products around our great country.
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Treasurer
NORTHERN RIVERS FOOD
Dates Employed Jun 2011 – Dec 2016
Employment Duration 5 yrs 7 mo
Location Northern Rivers New South Wales
Volunteer Board Member – looking over the financial system and on the Marketing Committee
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National Sales Consultant
Redzed
Dates Employed Aug 2012 – Apr 2014
Employment Duration 1 yr 9 mo
Location Gold Coast Queensland
Manufacturers of Gourmet Cookies, Chocolates and Rocky Road. Product range to suit Cafes, Clubs, Route Trade and the Supermarket Industry and the Development of Private Labels.
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Business Mentor
NSW Business Chamber
Dates Employed Jan 2011 – Jul 2011
Employment Duration 7 mo
Location Ballina NSW
Mentoring Small Business Program organised by the NSW Business Chamber of Commerce and NSW Office of Trade, Business and Industry
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Marketing & Public Relations Manager
Madura Tea Estates
Dates Employed Jan 2004 – Jun 2010
Employment Duration 6 yrs 6 mo
Location MURWILLUMBAH – NEW SOUTH WALES
I was in control of all advertising, sampling, merchandising and public relations at the Australian Tea Company across our great country.
I also looked after the food service side of the business which is very exciting with a whole new range of products that are not available in supermarkets. Development of Madura brand awareness and marketing strategy within set budgets and report monthly to senior management.
• Public Relations and media management including advertising.
• Create, organise, implement and manage sponsorship, events, donations and sampling programs. Analyse and report outcomes to directors.
• Review, assess and implement production and supply efficiencies with independent businesses to improve efficiencies and reduce costs.
• Develop and implement marketing strategy and concepts for specific brand/product outcomes in both retail and foodservice areas.
• Develop strategies for sampling and advertising in target markets.
• Meet with advertising and brand strategy companies to improve the position of MTE in the retail and foodservice markets.
• Develop strategic marketing plan in conjunction with external consultants in the areas of advertising and media – Implement and manage plan and report monthly progress to senior management.
• Meet with Independent Food Service & Retail Managers/Buyers for annual category reviews and negotiate terms and trading conditions. -
Regional Manager
Coles Supermarkets
Employment Duration 25 yrs
Location South West NSW
Responsibilities:
Oversee the management of operations of 11 stores across South West New South Wales with 1100 staff .
Between 2002 and 2003, oversee the management of operations of 11 stores across South West New South Wales region with 1100 staff .
Provide leadership, coaching and training to store teams to increase their capability in delivering operational standards in order to meet current and future business requirements
Generate monthly trading reports for State Manager using internal data warehouse
Coach teams to deliver consistent quality product and service to customers
Oversee effective use of resources and business assets in order to meet operational delivery standards
Analyse and identify performance gaps in operational standards and implementing appropriate solutions
Achieve operating standards through Store Managers and their teams
Ensure business processes are implemented to national standards
Maximise business growth and results
Seek opportunities to improve business performance and growth
Take action to improve workplace health & safety performance and awareness
Actively manage safety issues to ensure timely corrective action is taken and have some fun along the way.
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Community Links
Organisations FSM supports:
- Northern Rivers Food
- Surf Life Saving Australia
- Surf Life Saving Foundation
- Australian Institute Management
- Deakin University Alumni Community
- Australian Winter Swimming Association
Additional Organisations Ray has been associated with …
Board Member of the Northern Rivers Food for 7 years
Mentor – Sourdough Business Pathways
Active Patrolling Member of the Currumbin Vikings Surf Life Saving Club
Life Member of the Rainbow Bay Surf Life Saving Club
Life Member of the Point Danger Surf Life Saving Branch Queensland
Life Member of Surf Life Saving Queensland
Foundation Member of the Coolangatta AFL 6 Footers Club
Foundation Member of the Tweed Dolphins Winter Swimming Club
Foundation Member of the Coolangatta Orcas Winter Swimming Club
Deakin University Alumni Community
Surf Life Saving Queensland – Junior Activities Advisor, Member of State Membership Services Committee, State Team Selector since 2018 and State Education Panel since 2009.
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